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Dublin Aids Alliance was created by a group of Gay work forces 25 old ages ago in 1987. Their first aim was for the authorities to hear their voice as Gay people and so look after people populating with AIDS/ HIV job surrounded by the Gay community in Ireland. Increasingly, other people affected by AIDS/ HIV such as drug users and hemophiliac became implicated in the administration. Today, the Organisation has grown to reply to everyone affected by HIV and AIDS.

3.1.2. Ownership

Dublin Aids Alliance is a company limited by warrant without a portion capital, Company no 206162, Registration no 8206162S & A ; Charity no CHY 10858.

( www.dublinaidsalliance.ie )

3.1.3. Type of the administration

Dublin Aids Alliance is a non-governmental administration using 25 people ; one individual on CE Scheme, 7 voluntaries and 17staff members, doing it a medium size administration, linked to assorted local and national webs.

3.1.4. Merchandise or service

Dublin Aids Alliance offers a figure of services to people populating with HIV and AIDS and promotes actively HIV and sexual wellness consciousness in the general population such as: community groups, bureaus, professionals, young person groups, voluntary bureaus, instruction Centres, colleges, and schools.

3.1.5. Customers

Dublin Aids Alliance has a mixture of clients, all people affected by HIV and AIDS and

Anyone who enters in with the intent to hold advice about HIV and AIDS,

3.1.6. Organisation Chart

Board of Directors

Executive Director

Community Support

Administration & amp ; Finance

Prevention Education & A ; Training

FAS community Employment Scheme

Volunteers including Marthe

Mutanda

3.1.7. Administration construction

The administration has a level construction of the administration with a broad division of labor where the employees have more independency and are closely supervised ; the executive has to look at the undertaking of everyone and makes easy a determination.

3.1.8. Explanation of the chart.

There are 3 beds to the construction of the Company.

First we have voluntaries include Marthe Mutanda who report all the activities as outreach to the caput of community support ; community employment strategy report their activities to the caput of Finance & A ; Administration.

Second we have three directors ; one responsible of the section of community support ; one responsible of the section of bar Education & A ; Training ; one responsible of the section of Administration & amp ; Finance who report to the Executive Director.

Third we have the Executive Director who is responsible to transport out all the study established by the three directors to the Board of managers

3.1.9. Form of Departmentalisation

The activities in Dublin Aids Alliance are broken down into functional section where every responsible is focus on one map and determination is made rapidly. We have:

The section of Community Support ;

The section of Finance & A ; Administration ;

The section of Prevention, Education & A ; Training.

3.1.10. Explanation of assorted sections.

Department of community support:

Provides support and information to people populating with HIV ; via street outreach, staff and voluntaries ( include me ) look for chances to prosecute with groups of people at hazard, easing them entree to information and testing for who may be at hazard of HIV or hepatitis transmittal or sexually familial infections.

Department of Prevention Education & A ; preparation:

The section give chance to different groups of people to be trained

Training in Dublin AIDS Alliance is available on all of the followers:

HIV and AIDS consciousness and preparation

Sexually Transmitted Infection ( STI )

One-day Sexual Health workshop

Condom usage.

Safer sex dialogue accomplishments

HIV and Stigma.

Drugs consciousness and preparation

FETAC accredited preparation for trainer ‘s programmes.

Department of Administration & amp ; finance:

Administration & amp ; Finance play a cardinal function in Dublin Aids Alliance. It where the budget is luxuriant ; direction of paysheet and maintain of single employee ‘s files that include public presentation rating, benefits and expiration.

3.2 External influence on administration
3.2.1 PEST analyse
3.2.1.1 International factors

The United Nations Declaration on Human Right include people populating with HIV and AIDS in all facets of work in any authorities or no-government services as Dublin Aids Alliance

International HIV & A ; AIDS Day is celebrated every 1 December. The twenty-four hours helps Dublin Aids Alliance to raise financess to better their respond to HIV & A ; AIDS

3.2.1.2 Political factors

Charities Act: -2009 give freedom for some VAT. Besides by given refund to donators to charities help charity like DAA, to acquire money from donators

Charities ordinance specifying precisely what constitutes a charity and how authorities should work with them.

The national sexual Health Strategy Committee published to modernize and develop sexual wellness services ; DAA have two places on the instruction and Prevention sub-committee and the services sub-committee.

Employment Torahs: Dublin Aids Alliance ‘s FAS programme, allows DAA to supply occupations in-house.

Political stableness as a immense impact on the administration as DAA It can increase the figure of demand about HIV/ AIDS as political affect societal, unemployment

HIV and AIDS Prevention and Education Plan 2008-2012: A papers by NASC to steer bureaus

3.2.1.3 Economic factors

Health service Executive Funding ( HSE ) who was provided 80 % of DAA support but due to the recession DAA have received 20 % cut in support.

Due to the economic job of the state ( rising prices ) , DAA has to fund-raise to develop services and supply free rubbers to the populace as HSE does non give money for this.

Unemployment degrees as increased the figure of people populating with HIV & A ; AIDS. To get away poorness and unemployment people do informal work as harlotry. That increased the demand of people in DAA

Research: Dublin Aids Alliance has to invariably research to maintain up with tendencies in order for them to be a more cost effectual administration.

Due to the economic job, Dublin Aids Alliance works in partnership with other bureaus to carry through common ends such as HIV consciousness runs in Irish society

3.2.1.4 Social factors

Higher degrees of HIV doing behavior occurs in lower socio-economic groups of people who have smaller sum of resources to cover with it. These kineticss will put new demands on DAA resources and services.

Decrease in authorities services and increasing spread between societal categories will besides increase the demands for DAA services.

DAA work with voluntaries coming from different states sharing, with so different civilizations and by making Outreach Dublin Aids Alliance reaches assorted people unconnected to services

DAA administration provide information and booklets in many different linguistic communications for its clients and population

Because of the sigma around HIV, it is non a popular issue to back up so the populace is

Not as sympathetic to their administration as it would be to others ( for illustration, malignant neoplastic disease society )

Dublin Aids Alliance provides preparation to a broad assortment of persons and bureaus.

Advocacy, mediation and solve-problem for any people populating with HIV

3.2.1.5 Technical factors

New engineerings create new procedure.

DAA usage SPSS/PAWS statistics Package to maintain statistics on clients and other service users.

DAA uses Face book to rede services and events and promote run ; Skye to speak with clients

DAA uses Twitter to rede events and make sound bites on relevant issues.

Social media & A ; web site: DAA in add-on to the web site has included online preparation engagements and boarder handiness of relevant information on AIDS, HIV, Hepatitis, STIS, Testing, Prevention and intervention. The new site provides specific information for people seeking to entree services and increase sexual wellness consciousness amongst the general populace.

3.2.1.6 5-Forces analysis

Given the above analysis, it can be observed that Dublin AIDS Alliance under survey is non merely constrained by the internal but besides by the external environment.

Competitive competition

The competition in the charity industry is high because there is a dramatic addition in the figure of active charities.

The others HIV bureaus which exist in Dublin are for the most portion founded by the Catholic and Evangelical churches so there is no competition for support as they are authorities funded and every bit started before, the remits of the bureaus are rather different so there is no existent competition. Often, the bureaus really work together to run into an HIV positive individual ‘s overall demands.

The figure of administration who has included “ HIV ” in their name has non rise. In add-on, there are non new entrants in this country and DAA does n’t hold direct rivals. However, due to the small distinction in the charity industry, DAA is confronting indirect rivals such as malignant neoplastic disease society, deaf society. It is non easier for the client to exchange to another charity as DAA. There is a high shift costs means low competition.

Power of providers

All the providers have more power on DAA. For illustration:

The first provider for DAA is the authorities who give them more than 60 % of their financess for the running of the administration that means the authorities as provider has more power on DAA

DAA will purchase in expertness from other bureaus, physicians when they are developing people in HIV and sexual Health. They will speak to participants about HIV medicines and side effects. These services are critical to the administration. It is dearly-won for DAA to travel from one provider to another that means the power of providers is high.

Powers of purchasers

The clients ( purchasers ) of DAA have a batch of say in the development and running of the services. Forums are often held with clients to find their satisfaction with services. However, the power is likely to be high in Dublin Aids Alliance. There is a concentration of clients ( purchasers ) . DAA have more power on his clients and to exchange to another service is dearly-won high for the clients because the service provide by DAA is different than the other charities and it the biggest AIDS administration. Customers ca n’t suppliers themselves

Menaces of replacements

The HIV bureaus which exist in Dublin have really different remits and do non overlap in relation to services ; therefore they are improbable to be substituted. There is more of a opportunity of bureaus unifying in the hereafter.

It is non easy for clients to exchange from one replacement merchandise to another. In add-on the menace of replacement is low

Menaces of new entrants

There are no current menaces of new entrant as the field of HIV and sexual Health is reasonably little. If an entrant were to come in, the bureau would be in private funded. The authorities would non fund a new bureau.

In general the competition of charities is high and easier to come in.

Low exchanging cost for clients.

The menace of new entrants is easy to put nevertheless authorities support is low.

3.3 Internal influence on administration
3.3.1 Resources Based View

Tangible resources
Building

Technological equipment ( computing machines, photocopier, smart board )

Historical archives ( postings, newspapers, photographs all document the history of HIV and AIDS in Ireland )

Cash

stock

All these contribute to both Dublin Aids Alliance support and instruction services. There are non existent, do non hold a stable competitory advantage, people can hold entree and exchange any clip.

Intangible resources
Dublin AIDSs confederation name is the most recognized HIV administration in Ireland

Dublin Aids Alliance logo ( ruddy thread in a ruddy circle ) : this is besides good recognised since the ruddy thread is the cosmopolitan symbol for HIV and Aids

The service provide by DAA ( assisting people populating with AIDS, HIV ; Giving advice to ordinary people about AIDS and HIV ; Working with people from diverse states and from different civilization ) is manage decently and give them a good value and a stable competitory advantage and ca n’t be touch

Capabilities
Educated staff that has long term experience ( to back up people populating with HIV and educate the populace )

Financially secure. DAA is in good standing with all our funders and it is ever extremely accountable for the manner it spends public monies. This helps with any future support.

Large informations bases of HIV and AIDS information. This is a resource for other bureaus including infirmaries and other NGO ‘s.

All these supply a stable competitory advantage to Dublin Aids confederation

3.3.2 Value concatenation analysis

Primary activities

Inbound logistics
DAA have donators and authorities who finance for the running of the administration to fix all the stuffs for their clients. They are the first providers for the administration. Besides DAA bargain in expertness from other bureaus and physicians when they are developing staff and voluntaries in HIV and sexual wellness. For illustration, physicians to speak to staff and voluntaries about HIV medicines and side effects. Staff and voluntaries will convey all the information to the populace ( clients ) DAA is in good relationship with its providers due to the quality of services they bring in the administration. Durex is one of the biggest providers who deliver the best quality of merchandises ( rubbers ) to DAA.

Operationss
DAA produced booklets, paperss through all the information got from their providers.

Do n’t Panic Guide to Sexual Health in 6 linguistic communications

Gettin’it On Guide to utilizing rubber

Self-Help Guide for people populating with HIV

DAA produce the User Friendly Passport Booklet for drug users

All those paperss & A ; booklets will be distributed to the populace ( clients )

Outbound logistics
For the clients to acquire the merchandises, DAA developed an Outreach programme where voluntaries and the staff of the Community Support section travel out to run into people who are unconnected to services. Staff gives information about HIV whilst administering their brochures and free rubbers. DAA besides launched a Youth Video with Concern which is aimed at increasing HIV consciousness amongst immature people. DAA besides launched ‘Do You Choose It? A national sexual wellness consciousness run with postings, circulars and beer mats

Selling and gross revenues
DAA marks groups most at hazard of HIV and other sexually familial infections. These include immature people, work forces who have sex with work forces, drug users, and people coming from states where HIV is endemic. Therefore, DAA goes out to schools and colleges, and conducts outreach in mark communities.

Servicess
DAA aims to supply a good, choice service. It has a client ailment policy which as many clients as possible are made cognizant of. It besides works under the QuADs policy of the HSE to guarantee that the administration meets choice criterions. DAA provide all clip good service to its clients and ne’er had a ailment from a client. Staff in DAA is more motivate so they provide the best quality of occupation. Any clients who came or met DAA staff are all the clip satisfy of the service

Secondary Activities
Procurement
DAA recognises the importance of purchasing in quality from its providers. This largely is ensured through partnership achievements and exchanges. For illustration, bureaus which come in to develop staff are trained in return by DAA staff on issues environing HIV and AIDS.

DAA work in partnership with its provider ‘s.That makes them more painstaking presenting the best quality and on clip their merchandises to keep besides their repute as DAA is the biggest administration looking after people populating with HIV and AIDS.

Technology development
New engineerings create new procedure. Dublin Aids Alliance usage:

SPSS/PAWS statistics Package to maintain statistics on clients and other service users ;

Uses Face book to advice services and events and promote run ; uses Twitter to advice events and make sound bites on relevant issues ; and Skype to speak with clients ;

Social media & A ; web site: DAA in add-on to the web site has included online preparation engagements and boarder handiness of relevant information on AIDS, HIV, Hepatitis, STIS, Testing, Prevention and intervention. The new site provides specific information for people seeking to entree services and increase sexual wellness consciousness amongst the general populace.

Human resource direction
Employment Torahs: Dublin Aids Alliance ‘s FAS programme, allows DAA to supply occupations in-house. Dublin Aids Alliance provides preparation to its ain staff and set right people in the right topographic point. Staff and voluntaries in DAA are extremely motivate and it why they provide a good service to clients. DAA in add-on to the web site has included online preparation engagements and boarder handiness of relevant information on AIDS, HIV, Hepatitis, STIS, Testing, Prevention and intervention. The director has consideration to people and promote staff and voluntaries in order to make the best

Firm substructure
Due to the economic job of the state ( rising prices ) , DAA have received 20 % cut in funding from Health service Executive ( HSE ) nevertheless DAA still pull off really good it finance to run into all the demand of it clients. Besides, DAA has to fund-raise to develop services and supply free rubbers to the populace as HSE does non give money for this. DAA have the right direction system which is to supply good service to its clients and besides look at the good public presentation in general. Do n’t necessitate more staff.

3.4 Internal & A ; External influence on administration
3.4.1 SWOT analysis

SWOT analysis is used in DAA to assist the house place effectual schemes. Successful charities such as DAA have certain strengths. DAA, for illustration, has a great trade of outreach, a immense staff of really gifted group support, a great trade of experience in meeting people.

. Strengths
Dublin Aids Alliance name is the most recognized HIV administration in Ireland

DAA is 25 old ages in being and has a batch of cognition around HIV, make it ‘s the largest

And oldest HIV administration in Ireland

DAA has educated staff that has long term experience to back up people populating with HIV and educate the populace

DAA is financially unafraid and in good standing with all it funders and it is ever extremely accountable for the manner it spends public monies. This helps with any future support.

DAA maintain a big information bases of HIV and AIDS information. This is a resource for other bureaus including infirmaries and other NGO ‘s.

DAA operates under human rights docket ; everything they do is related to human rights.

DAA has a long history of partnerships with both authorities and non-government bureaus

DAA besides works under the QuADs policy of the HSE to guarantee that the administration meets choice criterions.

This helps DAA work to be more effectual

Failings
DAA has no fulltime fundraiser.

DAA does non offer a “ one-stop ” service ; does non include medical service.

DAA have to purchase in expertness from other bureaus, physicians when they are developing participants in HIV, sexual wellness and about HIV medicines and side effects

Opportunities
A recession can do Dublin Aids Alliance more originative in their work.

Due to the recession, DAA will look for other administration or bureaus to spouse with to carry through common ends such as HIV consciousness runs in Irish society

Menaces
Health service Executive ( HSE ) who was provided 80 % of DAA support have reduced due to the recession and DAA have received 20 % cut in support.

Due to the economic job of the state ( rising prices ) , DAA has to fund-raise to develop services and supply free rubbers to the populace as HSE does non give money for this.

Unemployment degrees as increased the figure of people populating with HIV & A ; AIDS. To get away poorness and unemployment people do informal work as harlotry. That increased the demand of people in DAA

Because of the sigma around HIV, HIV is non a popular issue to back up so the populace is

Not as sympathetic to their administration as it would be to others ( for illustration, malignant neoplastic disease )

Decrease in authorities services and increasing spread between societal categories will besides increase the demands for DAA services.

4. Decision
This study has made a strategic analysis on Dublin Aids Alliance. The methods of analysis included: foremost the external influence on DAA through a PEST analysis and 5-Forces Analysis to see how the administration is confronting all the external factors ; secondly the internal influence on DAA through Resource Based View and Value concatenation analysis to see how DAA is utilizing its resources and pull off its staff, how its trade with its clients and providers ; thirdly Internal & A ; external influence on DAA by a SWOT analysis to separate one side its strengths and failings and the other side its chances and menaces. Recommendations was given for the betterment in same countries

5. Recommendations
Even Dublin Aids Alliance name is the most recognized HIV administration in Ireland

With 25 old ages in being and has a batch of cognition around HIV ; and educated staff that has long term experience to back up people populating with HIV and educate the populace ;

Financially secure ; operates under human rights docket ; everything they do is related to human rights

However Dublin Aids Alliance has to organize more seminar to forestall people about HIV and AIDS and for more people to be involve in DAA activities

DAA have to negociate with the authorities to include a medical service in the office, it will assist them to be more independent in their work.

To organize more athleticss activities as endurance contest for fund-raising as the figure of people populating with AIDS/HIV is high and DAA need more money to confront the demand.

Dublin Aids confederation must hold good relation with the media and be more active through the media that could assist the administration to acquire more contributions from the populace and to plume the information other the state.

Dublin Aids confederation has to widen their activity outside Dublin that could assist the administration to hold a large audience and face the stigma environing HIV

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