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There is a figure of fast nutrient trade names in Srilanka and fast nutrient mercantile establishments in Colombo can be successful over other fast nutrient mercantile establishments in other countries of srilanka because Colombo is the commercial metropolis and capital of Srilanka with a big figure of busy population. Most of rich people live in Colombo as there is easy entree to everything.

Colombo is divided into more than 10 parts for easy designation that are colombo1, Colombo 2aˆ¦ colombo7aˆ¦ Colombo 12. Colombo 1, 2,3and 7 are the popular finishs for high net income searcher fast nutrient mercantile establishments as there is a big figure of people ‘who do n’t care monetary value ‘ .

In Colombo, most fast nutrient mercantile establishments target upper category & A ; upper in-between category people merely and sell debris nutrient and drinks which contain chemicals that injurious to wellness. Although, and some mark everybody and sell healthy nutrient and drinks. So, there is a shortage of the high quality fast nutrient mercantile establishments which focus everybody and sell low-cost and healthy merchandises. There is a market that can be appealed.

Research aim
This research will look into the internal and external barriers and happen out ways and agencies of get the better ofing those identified and possible barriers for wining. Major aims of this research as follows and segmented under 3 countries for better apprehension and account.

Major challenges when get downing up a new fast nutrient mercantile establishment and to last

Current tendencies

Unique hot merchandising nutrient and drinks

Other international and local fast nutrient trade names in Colombo

Peoples attitudes towards fast nutrient

Poor Employee keeping and satisfaction

Unnecessary costs

Benefits of selling healthy nutrient and drinks

Benefits to society

Benefits to the mercantile establishment itself

Finding possibility of selling quality and healthy fast nutrient and drinks at low monetary values

Identifying current healthy fast nutrient and drinks

Identifying market topographic points that sell quality ingredients for healthy nutrient and drink

Research background
Most of the hotel eating houses are situated in Colombo 1, 2, 3,4and 7 including 5 star hotels. There is a figure of fast nutrient trade names that are Belly Buster, Belliniss, Bros T, Mr. Chicos Texas, Nandos, Deli market eating house, Dine Mor, Domino ‘s Pizza, Hotel De Hijra, Mc Donald ‘s, Hotel De Pillawoos, Pizza Hut, KFC, Crescat Boulevard, Majestic metropolis nutrient tribunal, Excel universe Food Court, etc.

Most of the hotel restaurents are diversified and they sell fast nutrient.

So, there is a immense competition to pull clients and this has lead to selling anything to do net incomes.

Research job
Most of the fast nutrient mercantile establishments are providing upper category and upper in-between category ( selling not low-cost fast nutrient ) and selling non-healthy nutrient & A ; drinks.

No fast nutrient mercantile establishment in Colombo seems to acquire off the current form. So this state of affairs will be good plenty to come in this concern utilizing a research with a new subject like “ quality & A ; healthy nutrient and drinks to everybody ” . If there is a possibility of get downing up a new fast nutrient mercantile establishment to outlet low-cost quality and healthy fast nutrient and drinks, how good it is.

Peoples in Colombo or clients buy those extremely priced and non-healthy nutrient and drinks. Possibly, they are already informed of the bad effects of eating non-healthy debris nutrient and the ground is they have no other option like, high quality fast nutrient mercantile establishments which sell low-cost healthy merchandises.

So, if I could develop formulas for doing healthy nutrient and drinks at low monetary values and purchase fresh veggies and fruits at low monetary values it will be rather possible to sell low-cost healthy nutrient and drinks utilizing schemes. In order to accomplish this purpose those issues need to be addressed.

Research methodological analysis
This survey will follow qualitative research with the usage of questionnaires, observations and interviews and to mention and analyze profitable and successful fast nutrient mercantile establishments, success narratives, etc.

The questionnaire is designed for mensurating the clients ‘attitudes, perceptual experience and behaviour when taking the fast nutrient mercantile establishments

One or two successful fast nutrient mercantile establishments ‘ directors and its employees ( particularly waitresses and servers ) and one or two fast nutrient mercantile establishments ‘ directors and its employees in fast nutrient mercantile establishments which compete to acquire an equal sum of consumers would be interviewed

A few fast nutrient mercantile establishments in peculiar countries which attract more people than others and what people most consume at each fast nutrient mercantile establishment and what the busiest twenty-four hours of each hebdomad is for each fast nutrient mercantile establishment will be observed.

Research tools
Data aggregation methods and instruments- questionnaires

Interviews ( merely selected forces )

Observations

Features of the fast nutrient sector
The fast nutrient sector is one of the sectors of the nutrient service industry.

Quick service- nutrient and drinks need to be served really rapidly. There should non be excessively much waiting to function merchandises.

Ease of access- fast nutrient mercantile establishments should be easy accessible.

Flexibility- fast nutrient mercantile establishments should be ready to accept returns or any client petition to alter what they have already bought.

Restriction of the survey
As mentioned below, there were restrictions and troubles such as ;

Very limited local resources were available for mention

Some servers and waitresses were loath to be interviewed.

There are a figure of fast nutrient trade names in Colombo and hence, some of them could non be studied

Chapter 1 sum-up

This is ab initio more focussed on the debut and background of the research by giving a brief debut to the research. At the center and latter parts of the chapter, it will lucubrate the research aims while taking about the nature of the fast nutrient sector and research restrictions. It has besides discussed the significance and the gravitation of the research and the research job.

Chapter 2
Literature reappraisal
The term “ fast nutrient ” relates to nutrient that can be prepared rapidly. Most of this popular type of nutrient availed in packaged signifier called takeouts. The fast nutrient industry has its roots in the for sale bases, that were portion and package of antediluvian and East Asiatic societies. ( Gaynor Borade, 2012 )

The construct of fast nutrient is by and large associated with urban development. Fast nutrient mercantile establishments today are luxuriant speedy service mercantile establishments. The franchise operations have generated eating house ironss that offer standardised repasts across the Earth. On history of a low capital demand and popularity of fast nutrient, fast nutrient eating houses and thrust through mercantile establishments are common throughout the universe. Besides known as sit-ins.These eating houses cater to the dry nutrient demands of the younger coevals, highly tight grownup work agenda. ( Gaynor Borade, 2012 )

Today, some fast nutrient mercantile establishments sell unsafe nutrient which contains chemicals that are deleterious to wellness. Favorite chemicals used as portion of the nutrient devising procedure are -titanium dioxide ( found in dressings ) , azodicarbonamide ( found in some subway staff of lifes ) , sodium phosphate ( found in java in fast nutrient articulations ) aˆ¦ ( Uttara Manohar,2012 ) .

Health jobs that are brought on because of regular debris nutrient eating-asthma, shots, type 2 diabetes, malignant neoplastic disease, liver disease, and cardiovascular diseases. ( Uttara Manohar, 2012 )

I found that some ladies and gentlemen have taken measure frontward written articles about the bad effects of fast nutrient to convince people who are in the dark. They propose healthy nutrient and drinks.

Does any of this sound appetizing? I think non. To indulge one time in a piece is all right ; after all you are human plenty to hold cravings. What you should n’t make is indulge to a point where it qualifies as gluttony. Treat yourself to healthy homemade nutrients utilizing fresh green goods alternatively, matching low-sodium ingredients and all-natural additions. Eat your favourite debris nutrient repast twice a month, and non more. Spread the good word. ( Uttara Manohar, 2012 )

Eating Junk nutrient now lead to fleshiness among most of childs and grownups. ( Uttara Manohar, 2012 ) So, needs quality and healthy nutrient & A ; drinks

As a consequence of a recent wellness revolution, fast nutrient ironss and eating houses have started the integrating of all possible nutrient nutrition in their bill of fare. Hamburgers and Gallic french friess are likely the most celebrated fast nutrients, are presents made with the aid of healthy low cholesterin fats, lesser oil, and whole wheat staff of lifes. Many beefburgers presents, have a high content of salads and veggies in them and are made with sauces and spines that are rich in vitamins. The french friess are nowadays non deep-fried and have a low content of oil in themaˆ¦ ( Scholasticus K, 2010 ) .

Not merely healthy nutrient, Cleanliness & A ; hygiene issues are relevant to the premises, equipment and staff. Tidy premises, smart uniforms and the usage of protective baseball mitts, for case, can all hold a positive consequence on the perceptual experience of the nutrient service operation as being clean and hygienic. ( Cousins et al.2002 )

A fast nutrient mercantile establishment which sells healthy merchandises is identified societal duty and it can do net incomes as there are good educated and reasonable people who support by authorship and going clients of the fast nutrient mercantile establishment which sells quality and healthy nutrient and drinks.

Schemes
Normally, if any concern demands to last, it must develop schemes as the environment is ever altering. There are marketing schemes, pricing schemes, etc.

There are assorted pricing methods such as ; cost-plus, premier bing methods, rearward pricing, rate of return pricing, net income per client pricing, snap pricing and completion pricing ( Cousins et al.2002 ) .Marketing schemes, such as ; market cleavage, porter generic schemes. There are legion Pricing schemes such as ; Loss leader, demand-based pricing, etc.

One of the major selling schemes is market cleavage. Researching the market will ease the designation of consumer ‘s demands, wants, demands, ends and values as they relate to nutrient and drink merchandises ( Cousins et al.2002 ) .there are many different ways to section a market such as ; geographic, demographic, psychographic and behavioural cleavages.

After good placing all the market segments that we can near with good merchandises, we can be certain that our concern will be successful as we can fulfill the clients ‘ demands with the right merchandise and besides we can so acquire client trueness which ensures continuance of the concern.

Monetary value is the component of the repast experience that besides relates to value ( Cousins et al.2002 ) . So, we need to guarantee that there is strategic pricing where a costly merchandise might non be perceived as a low quality merchandise and besides, a low priced merchandise might non be perceived as a low quality merchandise. Pricing schemes are so of import to acquire client trueness.

Social duty
Acknowledging societal duty and being responsible for the public assistance of the society can be finally a good scheme as there will be support from the society to maintain the organisation which has set a codification of concern and societal moralss.

Social duty aims stress the ethical facets of a nutrient service organisation ‘s aims. These include 1. Safety of merchandises 2.working conditions 3.honesty for illustration, non offering or accepting payoffs or other incentives, 4.equal chances and 5. Pollution and other environmental concerns ( Cousins et al.2002 ) .

So, when we are running the concern ethically and staying by jurisprudence, the ethical society will give their ballot for continuance of the concern.

To indulge one time in a piece is all right ; after all you are human plenty to hold cravings. What you should n’t make is indulge to a point where it qualifies as gluttony. Treat yourself to healthy homemade nutrients utilizing fresh green goods alternatively, matching low-sodium ingredients and all-natural additions. Eat your favourite debris nutrient repast twice a month, and non more. Spread the good word. ( Uttara Manohar, 2012 )

Employee motive and keeping
To win in any concern we need a good staff or human capital that can be effectual and efficient. Therefore, a fast nutrient mercantile establishment must hold appropriate enlisting and choice schemes, the right HR policy, and should maintain the bing staff motivated to acquire the maximal productiveness of them and forestall labour turnover.

When it comes to motive of employees, we need to well understand and pattern the current modern-day positions and theories on motive such as Elton Mayo ‘s the human relation motion, Rensis Likert ‘s the four systems of direction, Douglas McGregor ‘s theory X and Y, Fredrick Hertzberg ‘s hygiene theory, Abraham Maslow ‘s hierarchy of human demands, Edgar Schein ‘s the psychological contract and calling ground tackle, Amitai Etzioni ‘s the director ‘s power and workers ‘ power, Carrot and stick method, etc ( CTH,2011 ) . out of them, Maslow ‘s hierarchy of human demands and Hertzberg ‘s two factor theories are good respected.

Maslow proposed a hierarchy of cosmopolitan human needs stand foring the order in which these needs become incentives of human behaviour. Human existences ‘ demands and desires are unlimited. Equally shortly as one demand is satisfied another appears to take its topographic point. This is one of the most influential theories on motive as it describes human demands and desires divided into sets or degrees. The sets are physiological demands, safety demands, societal demands, self-importance demands and ego realization.

Hertzberg found that factors associated with the occupation environment such as ; compensation, supervising, working conditions, company policy, so on, make dissatisfaction and sadness on the occupation when they are unequal ; they become disgruntled. But taking the causes of dissatisfaction does n’t make satisfaction and it hence does n’t actuate public presentation. Hertzberg called these factors ‘hygiene factors ‘ ( care factors ) .

Hertzberg found that the factors that motivate consists of chances in the occupation itself for accomplishment and growing such factors as acknowledgment, accomplishment, promotion, duty, the work itself. He called these factors ‘motivators ‘ .

To get down up a new fast nutrient mercantile establishment other than edifices and equipment we need to understand corporate societal duty that is guaranting that the fast nutrient mercantile establishment sell quality and healthy merchandises, the environment is non being polluted, etc, must hold good schemes to win the competition and do more net incomes, and a great staff who can be productive.

Chapter 2 sum-up

This chapter is about literature reappraisals, assorted schemes, statements and ideas.

At the beginning, it discusses beginning of fast nutrient mercantile establishment and at the center ; it discusses healthy and non healthy fast nutrient drinks and its effects with reappraisals. At the terminal, the current selling schemes which are indispensable to last are discussed and one of the important parts that need to be addressed to win a concern is employee satisfaction and keeping is discussed.

Chapter 3
Research methodological analysis
This chapter will discourse and stress on the methodological analysis of this research survey. Initially, formation and conceptual model is illustrated and thenceforth, it will discourse choice methods of informations, reviving, identifying of variables.

Afterward, survey development is shown. After this, the realisation and pattern of this survey comes under the subdivisions of sample choice, informations aggregation method, and informations analysis and summarizing.

Micro civilization ( internal )

Internal civilization for get downing up a new fast nutrient mercantile establishment and survive

Cost

Employment and employee keeping

Location, etc.

Macro civilization ( immediate )

Influence of political relations, publicities, etc.

Increase of fast nutrient mercantile establishments

Peoples ‘s attitudes toward fast nutrient, etc.

External macro cultural issues

Other competitory industries

International fast nutrient trade names, etc.

Factors act uponing get downing up a new fast nutrient mercantile establishment and lasting

The above segmented factors ( micro civilization, macro civilization and external macro cultural issues ) are being examined and assessed under organisational and national degrees.

Hypothesis development
Three hypothesis have been developed to analyze the impact of the variables

Hypothesis 1: Micro culture-high initial cost, trouble of happening employees and retaining them, hapless location and deficiency of client attractive forces, rivals ‘ hot merchandising nutrient and drinks will be the barriers to get down up a new fast nutrient mercantile establishment.

Hypothesis 2: Macro culture- addition of low quality fast nutrient mercantile establishments in Colombo and they are making a bad image amongst the bing fast nutrient clients towards fast nutrient mercantile establishments will ensue in trouble of pulling clients and keeping good will.

Hypothesis 3: External macro cultural issues- international fast nutrient trade name mercantile establishments will make more promotional activities to pull more and more clients. As a consequence, the new fast nutrient mercantile establishment will non be able to pull a plentifulness of clients.

Operationalisation of variables

Concepts

Variables

Indexs

Beginning signifier

How to happen replies

factors act uponing get downing up a new fast nutrient mercantile establishment and lasting

Internal civilization for get downing up a new fast nutrient mercantile establishment and survive

Cost

Interviews with the fast nutrient directors

Employment and employee keeping

Interviews with the fast nutrient directors

Hazards

Interviews with the fast nutrient directors

Hot selling fast nutrient and drinks

Interviews with the fast nutrient directors and questionnaires

Macro civilization ( immediate )

Increase of fast nutrient mercantile establishments

General sentiment of the populace

questionnaires

Political influence

Rivals ‘ offers and publicities

Observations and Interviews with the fast nutrient directors

Market topographic point

Interviews with the sellers

External macro cultural issues

International fast nutrient trade names in srilanka

Interviews with the international fast nutrient trade name mercantile establishment directors.

Other competitory industries

Methodology
Sampling and choice
10 clients of each of the fast nutrient mercantile establishments ( Dine Mor, Pizza Hut, Mc Donald ‘s, KFC, Mr. Burger King ( situated in the Malay street of Colombo 2 ) are taken as samples to acquire replies for a few inquiries which are included in the questionnaire.

Data aggregation methods and instruments
A questionnaire is used to happen hot selling fast nutrient and drinks among different age groups and General sentiment of the public towards the fast nutrient mercantile establishments

Two or three successful fast nutrient mercantile establishments ‘ directors including international fast nutrient trade name mercantile establishments ‘ and its employees ( particularly waitresses and servers ) and two or three fast nutrient mercantile establishments ‘ directors and its employees in fast nutrient mercantile establishments which compete to acquire an equal sum of consumers would be interviewed to happen replies for their cost of running the concern, their categories of adjustments and furniture, how they retain their employees, their hot merchandising merchandises and how they interact with the populace.

Interviews are with sellers who sell quality ingredients for doing healthy nutrient and drinks.

A few fast nutrient mercantile establishments in peculiar countries which attract more people than others and what people most consume at each fast nutrient mercantile establishment and what the busiest twenty-four hours of each hebdomad is for each fast nutrient mercantile establishment will be observed.

Datas analysis
As this is a qualitative research, this research would utilize deductive logical thinking method.

Chapter 3 sum-up

This chapter discusses methodological analysis of the research survey. The construction, variables or the model is considered. Thereafter, methodological analysis, sample and informations aggregation methods are declared.

Chapter 4
Data presentation, Analysis and treatment
This chapter is about informations presentation, analysis and treatment. Most of the weighting is given to primary informations since there was non a plentifulness of secondary informations. It focuses on findings, treatment and analysis which cover hypothesis testing.

Findingss
Datas collected from the questionnaire

40 people were given the questionnaire. The findings are as follows ;

All the 50 people recommended Dine mor, Pizza Hut, Mc Donald ‘s and KFC and merely 19 recommended Mr. Burger king.

22 individuals ‘ favourite fast nutrient trade name is Pizza Hut, 13 individuals ‘ favourite trade name is Mc Donald ‘s and the remainder 15 individuals ‘ trade name is KFC

Their favourite fast food/s

Fast nutrient Number of the people

Pizza 50

Hamburger 36

Chicken pigboat 41

Veggie Burger 37

Fried chicken 29

Other 23

‘Other ‘ included fried murphies, fried meats, etc.

Their favourite beverage/s

Beverage Number of the people

Soft drinks like, Coca Cola 50

Fruit juices ( orange juice, avocado juice, etc ) 50

Ice pick 45

Degree of quality of the fast nutrients sold by the fast nutrient mercantile establishments in Colombo

Number of the people

High ( KFC, Pizza Hut, Mc Donald ‘s, Dine Mor ) 50

Satisfactory ( Mr. Burger king ) 27

Not satisfactory –

Time they consume fast nutrient

Number of the people

At forenoon 7

At noon –

At flushing 43

Number of the people who like healthy fast nutrient and drinks is 40

** Dine mor, Mc Donald ‘s and KFC appear to be popular fast nutrient trade names in Colombo. Their favourite fast nutrients include pizza, Burger and fried poulet. The people believe that degree of quality of the fast nutrient mercantile establishments ( KFC, Mc Donald ‘s, Pizza Hut, and Dine Mor ) is high in Colombo. Majority of them consume fast nutrients at eventides. All of the people like healthy fast nutrient and drinks.

Information gathered from the interviews

Cost

-Average cost of the interviewed fast nutrient mercantile establishments per month is more than Rs.300, 000 this figure includes production cost and general disposal cost.

-Initial cost to get down a fast nutrient mercantile establishment varies harmonizing to factors like, degree of service, atmosphere, nutrient and drinks, figure of employees, etc.

Hazards

-Food and drinks need to be processed in a quality puting otherwise they would be polluted.

-Food and drink production should be limited prior to the past experiences of merchandising.

-employees would go forth the organisation if they are non good treated, etc.

Employee keeping

-to retain employees at that place should be the right HR policy, effectual employment of enlisting and choice schemes, reward systems, etc.

Hot selling nutrient and drinks

-Pizza, Burger, fried poulet, fried murphies are amongst the hot merchandising fast nutrients and soft drinks like Coca Cola, fruit juices, ice picks are the hot merchandising drinks.

Rivals ‘ offers and publicities

-The rivals normally use monetary value decrease, ‘buy one and acquire one for free ‘ publicity, free place bringing, etc.

Natural stuff market topographic point

-prices of fruit and veggies have been increased late and every market topographic point tend to sell their merchandises at higher monetary values. However, straight purchasing from the husbandmans is the cheapest manner but this involves extra costs such as transit, labour costs, etc.

Information gathered from the observations

-The busiest times for Mc Donald ‘s were during 3.00- 6.00 autopsy

-The busiest times for KFC were during 4.00- 7.00 autopsy

-The busiest times for Mr. Burger King were during 4.00-7.00 autopsy

-The above fast nutrient mercantile establishments have been functioning for a plentifulness of clients at the above mentioned clip scopes.

-Most of the clients tended to devour fried poulet, fried murphies, pizza and Burgers. So, they were the hot merchandising fast nutrients at that clip.

-the hot merchandising drinks were fruit juices and cool java

Analysis and treatment
Analysis 1

Hypothesis 1: Micro culture-high initial cost, trouble of happening employees and retaining them, hapless location and deficiency of client attractive forces, rivals ‘ hot merchandising nutrient and drinks will be the barriers to get down up a new fast nutrient mercantile establishment.

-High initial cost, trouble of happening employees and retaining them, hapless location and deficiency of client attractive forces are the barriers to get down up new fast nutrient mercantile establishments.

-Starting up of a new fast nutrient in Colombo does non affect high initial cost, trouble of happening of adept employees and trouble of retaining them, trouble of happening a topographic point full of client attractive forces and trouble of doing competitory fast nutrient and drinks.

-Therefore, it is possible to get down up this fast nutrient mercantile establishment in Colombo.

Discussion 1

High initial cost can be ignored due to that my budget is above the found norm cost to run a fast nutrient mercantile establishment in Colombo per month.

Finding of adept individuals can be done utilizing local beginnings such as enlisting bureaus, newspaper advertizements, ain web site advertizements, etc.

Retaining of them can be done as this research identified schemes such as motive schemes, pricing schemes, etc.

There were a figure of topographic points in Colombo which are full of client attractive forces and a edifice can be taken on rent in such topographic point in Colombo.

Healthy fast nutrient and drinks are traveling to be made with the people ‘s ballots and so, these decidedly have a market.

Analysis 2

Hypothesis 2: Macro culture- addition of low quality fast nutrient mercantile establishments in Colombo and they are making a bad image amongst the bing fast nutrient clients towards fast nutrient mercantile establishments will ensue in trouble of pulling clients and keeping good will.

– addition of low quality fast nutrient mercantile establishments and they are making a bad image amongst the bing fast nutrient clients towards fast nutrient mercantile establishments result in trouble of pulling clients and keeping good will

– get downing up of a new fast nutrient mercantile establishment is non affected from increasing low quality fast nutrient mercantile establishments in Colombo.

-therefore, it is possible to get down up this fast nutrient mercantile establishment.

Discussion 2

Most of the interviewed and the questionnaire ‘s people ‘s attitude towards fast nutrient is positive as they say that they do non devour fast nutrient on behalf of every repast. They voted for healthy fast nutrient and beverages this means a fast nutrient mercantile establishment that sell healthy fast nutrient and drinks can be started. This fast nutrient has no bad consequence from the people as they like fast nutrient mercantile establishments which sell quality and healthy nutrient and drinks.

Analysis 3

Hypothesis 3: External macro cultural issues- international fast nutrient trade name mercantile establishments will make more promotional activities to pull more and more clients. As a consequence, the new fast nutrient mercantile establishment will non be able to pull a plentifulness of clients.

-International fast nutrient trade name mercantile establishments do more and more promotional activities.

-for get downing a new fast nutrient mercantile establishment, appropriate and competitory promotional activities were identified.

-therefore, it is possible to pull a plentifulness of clients

Chapter 4 sum-up

Presentation, analysis and treatment of research findings were elaborated and at the same clip, it compares developed hypotheses in relation with findings.

Chapter 5
Decisions and recommendations
This research ‘s purpose is to happen possibility of get downing up a new fast nutrient mercantile establishment in Colombo. Therefore, this research looked into the internal and external barriers and found out ways and agencies of get the better ofing those identified and possible barriers for wining.

When the followers are satisfied it is possible to get down up a new fast nutrient mercantile establishment in Colombo.

Get downing up of a new fast nutrient mercantile establishment in Colombo does non affect high initial cost, trouble of happening of adept employees and trouble of retaining them, trouble of happening a topographic point full of client attractive forces and trouble of doing competitory fast nutrient and drinks

Get downing up of a new fast nutrient mercantile establishment is non affected from increasing low quality fast nutrient mercantile establishments in Colombo

For get downing a new fast nutrient mercantile establishment, appropriate and competitory promotional activities were identified

Harmonizing to the research, hence, it is possible to get down up a new fast mercantile establishment in manta topographic point, Colombo 2 which sells quality and healthy fast nutrient and drinks.

Recommendations
-This fast nutrient mercantile establishment should be unfastened from 4.00-700 autopsy.

-This fast nutrient mercantile establishment should acquire star evaluation every bit shortly as possible to turn out its quality.

-This fast nutrient mercantile establishment should non sell soft drinks.

-It should develop a bill of fare of healthy fast nutrient and beverages other than the current 1s.

-It should utilize more advertisement to make more clients.

-It should sell fast nutrient fried poulet, pizza, Burger, etc without other ingredients which make people fatsos.

-It should hold a good waste disposal system that ensures protection of the environment.

-It should construct attractive outside to pull clients

-It should keep good will with clients

Reference list
Books

COUSINS, JOHN.FOSKETT, DAVID.GILLEPSIE, CAILEIN. ( 2002 ) Food and Beverage Management, 2nd edn.Harlow: Pearson Education Limited

JEFFREY, S. and CATHY, A. ( 2005 ) Hospitality Strategic Management, New Jersey: John Wiley & A ; Sons

Articles

-Borade, GAYNOR. ( 2012 ) History of the Fast Food Industry. Fast nutrient ( March )

Available from: hypertext transfer protocol: //www.buzzle.com/articles/history-of-the-fast-food-industry.html

-Jathar, rutuja. ( 2011 ) Junk Fast Food. Fast Food, ( September )

Available from: hypertext transfer protocol: //www.buzzle.com/articles/junk-food-list.html

-Manohar, uttara. ( 2012 ) Fast Food Facts: Effectss of Fast Food. Fast Food, ( March )

Available from: hypertext transfer protocol: //www.buzzle.com/articles/fast-food-facts-effects-of-fast-food.html — Mascarenhas, cherly. ( 2012 ) Healthy Fast Food Drinks. Fast Food, ( April )

Available from: hypertext transfer protocol: //www.buzzle.com/articles/healthy-fast-food-drinks.html

-Perera, Mangala. ( 2012 ) Sri Lanka ‘s F and B industry now fastest turning sector. Business Times, ( January )

Available from: hypertext transfer protocol: //www.sundaytimes.lk/120122/BusinessTimes/bt10.html

-CTH ( 2011 ) Human Resource Management Available from: www.cthresources.com, p. 24-34

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